Understanding Food Supplier Challenges

Good Terms To Know When Shopping For Retail Tea

If you plan to sell tea in your store, one of the first steps you'll need to take is to find a brand of tea you are interested in selling. There are certainly a lot of brands to choose from. If you're new to the tea world, some of the terminology the tea companies use may be confusing or unclear to you, which can make it hard to choose a retail tea brand to work with, not to mention specific products to purchase. Learning the following terms should really help you navigate this process.


This term refers to tea that has all been harvested from one, single garden. Single-garden teas are usually fairly niche and high-end. This is something you might want to sell in an upscale store to people who are true tea connoisseurs. 

Broken Leaf

Tea that is advertised as "broken leaf" often sells for less than typical, loose-leaf tea. All this means is that a lot of the leaves in the packages are broken. This does decrease the quality of the brew to a certain degree, but not so much that the tea will be unappealing. You may want to sell a few broken-leaf teas in your shop to give customers on a budget a lower-cost option.


This is the dust left behind after the tea is processed. Fannings are usually packaged into tea bags and sold, which is why bagged teas are typically known to be lower quality than loose-leaf teas.


Musty tea is a tea that has been stored at a higher moisture content than usual, leading to the development of some musty flavors. This is a fairly niche kind of product that you'll likely only sell to real tea connoisseurs. 


A tea's "nose" is just the way it smells. If a description says a tea has a fruity nose, that means it smells fruity.


Body refers to how thick or strong the tea is. A stronger, more potent tea is said to have a lot of body.


Tannins are compounds that have a bitter flavor. Teas that are high in tannins have a "dry" quality similar to that of dry wine.


A tea advertised as self-drinking is one that's delicious without anything added to it. 

Now that you know these terms, you should have an easier time selecting teas to buy and resell in your shop. Contact a retail tea supplier to learn more.